Media Types: How DirectShow Represents Formats. The media type is a universal and extensible way to describe digital media formats. When two filters connect, they agree on a media type. The media type identifies what kind of data the upstream filter will deliver to the downstream filter, and the physical layout of the data. MULTIMEDIA INTEGRATION How We Navigate Today’s Extremely Fragmented Media Buying Landscape Don’t Call It TV. Call It Video Advertising. Traditional broadcast/cable TV is just one way to deliver feel-good video branding. More people are switching to streaming devices for video content, and watching it on smart phones, laptops, or tablets. As a result, we constantly.
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In the crowded marketplace of automotive marketing, it's crucial to have a savvy and experienced team manage, strategize, coordinate, and implement your marketing programs. G4 has created thousands of personalized marketing campaigns, with ranging budgets, for dealerships across the country.
- Innovative campaign strategies
- Meticulous attention to client needs
- Constant focus on maximizing clients' return on investments
G4 Media delivers consistent and sustainable results for the automotive industry. Our success stories speak for themselves. Simply put, we'll exceed your expectations.
After attending St. Joseph’s University in Philadelphia, Pennsylvania, Jake worked as a Technical Coordinator at Triplex Direct Marketing Corporation. There he wrote programs that created customized mailing lists for multi-million piece, nationwide direct mail campaigns. Since 2002, he has worked with automotive marketing campaigns for dealerships nationwide. In January of 2006 he co-founded G4 Media.
When not at work, he can be found spending time with his wife and 2 kids, playing tennis, snowboarding, or making music. He's consistently last place in the G4 Fantasy Football League, earning the right to buy beer for next years’ draft-party.
Five years of automotive sales, leasing and finance followed Sean’s education at St. Peter’s University in Jersey City, New Jersey. Having been in automotive marketing since 1999, he co-founded G4 Media in January 2006.
Outside of work, Sean plays hockey and poker and coaches his daughter’s softball and son’s baseball teams. He is still a die-hard New York Rangers, Yankees and Giants fan, despite having lived in California for over 20 years.
Since 2005, Matt has been working in automotive marketing. He has been with G4 since 2011.
Outside of work, he coaches youth sports for his sons and daughter. He also plays baseball and is a rabid San Francisco Giants fan. A do-gooder extraordinaire, he and his family host multiple exchange students from around the world. He also claims to have won the G4 Fantasy Football League more times than Sean.
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Now more than ever, attention is at a premium. Every second of it counts. At G4, we use our expertise to bring dealerships the maximum number of customers while making the car-buying experience new and better for consumers. We have a thorough understanding of the buyer’s journey, and maximize dealerships’ advertising dollars by knowing where to invest along that path. Right place, right time.
Search Engine Marketing
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Customers can’t buy what they don’t see. Increasing your visibility in search results is a simple and effective way to bring in new customers and grow your brand.
Site Retargeting
Customers who leave your website without making a purchase will have additional opportunities with display ads as they visit other sites.
Banner/Display Ads
Keep your dealership top of mind with banners and display ads.
TrueView Pre-rolls (Google & YouTube)
TrueView is a newer video format that allows users to skip ads after 5 seconds – this offers the user additional options and is often combined with calls to action.
Standard Video Pre-rolls
Ads that run before or during videos are a valuable way to build brand awareness in a world that increasingly competes for our time and attention.
Audio Pre-rolls
The use of audio as a form of media is increasing as people are learning that they can multitask while listening. We use audio pre-rolls to get your message out to the right audience in this growing form of media.
ISEM (Inventory Search Engine Marketing)
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When a customer searches for a vehicle, that exact vehicle or a close match within a dealer’s current stock shows up, allowing shoppers to get instant results.
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Dynamic Social Media (Facebook & Instagram)
Use the power of social media to grow your customer base and interact with existing ones.
Geo Fencing
This service utilizes GPS technology to allow software to create a response when a mobile device is in a pre-defined geographic area. Focus your advertising toward those in a location to benefit from it.
Contact us today see the G4 Media difference. We have a thorough understanding of the buyer’s journey, and maximize dealerships’ advertising dollars by knowing where to invest along that path. Right place, right time.