• Differentiates from the market; Apple’s differentiation to separate its products from those of other electronics manufacturers. From its MacIntosh home computers to the iPod music players and iPhone and iPad mobile devices, Apple has employed a differentiation strategy that targets a section of the consumer market and send a.
• Apple Inc – Occupation Group. Most of the Apple’s users are highly educated millennial. They are career-oriented and lead an active social life. Students, executives, managers, professionals are the primary target market of Apple Inc. 64% of Apple product users tend to have college degrees.

1. Apples Target Market Apple Inc.    Case Study 2018
2. Apples Target Market Apple Inc.    Case Study 2017
3. Apples Target Market Apple Inc.    Case Study -

A trillion dollars’ worth company, Apple Inc started its journey in Cupertino, California, on April 1, 1976. It was founded by Steve Jobs, Ronald Wayne, Steve Wozniak, as a computer manufacturing company. But now it has 1.5 billion active users around the world. 80% of the active devices are iPhones and iPads. Apple Inc. is the highest revenue grossing company in the world. Their success journey is inspiring and their market is still expanding. Let’s look at Apple’s market analysis.

APPLE INC.: Industry and sector chart comparison share APPLE INC. AAPL Nasdaq. Teenagers are considered one of Apple Inc.' S target markets. Teenagers use iPods for many reasons. Some of these reasons are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc. There are also many gaming apps that appeal to them. IPods have become quite a trend with teenagers.

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Apple has a wide range of products. They offer innovation, creativity and premium technology to all users. Their products are of different demand segments. So, their products also determine their target market. They have over 1.5billion users and their market is expanding with their every year product release. Current hardware products are AirPods, Apple TV, Apple Watch, iMac, iPad, iPhone, MacBook etc. and there are software services as well like iCloud, iLife. iMessage, iMovie, iTunes and so on. So, what does Apple’s target market look like? Let’s find out.

The solitude age group is 22-55. This group is conveniently a market for the company. But with different products, the age dimension varies. Such as the smart, compact devices are more used by people of the 20-45 age group. Where iTunes, Apple Pay, app store and iTunes store are used by the age range 18-30. And finally, the apple watch, tv apple and accessories users are from 20-45+ age.

Till 2011, the very product market was not gender-dominated. The male-female user ratio was close to 1:1 (53/48). But the male user count rapidly grew and Soon it became almost 2:1. The current male to female user rate is 60.8% and 39.2%. So, the target market is expanding in the male market spontaneously.

Apple targets the market with medium to high-income households or individuals. A study showed that ⅓ of the users have a household earning of $100,000. So, the target market of Apple Inc, is undoubtedly conserved in close to standard to high payroll individuals. And the average individual income of a user stands to be around $98,000, which is much higher than usual device owner demographics.

they have markets in fast-track city life. The company has its next-generation stores in 25 countries, including Brussel, Dubai, China, London, New York, San Francisco, etc. but they have made app stores as in apple products available in 155 countries. Their strong e-commerce base has made that possible. And their different approach in different regions helps to gather more and more customers.

Hardcore Loyalists: this category of the market is specified as loyal customers. The users are offered an operating that is unique, creative and stands out. So, the apple users get addicted to the product working style. 54% of Apple users buy nothing but Apple products in the future. 30% of the cellphone market would claim the iPhone as the best phone. Therefore, the loyal customer base is also a very crucial market for the company. Because the switchers often get influenced by the loyalists and buy their first iPhones. A study showed that 1 in 4 new buyers buy an iPhone because their friends use it. So, it is not just maintaining regular customers; it’s also about getting new ones for the company.

Most of the Apple’s users are highly educated millennial. They are career-oriented and lead an active social life. Students, executives, managers, professionals are the primary target market of Apple Inc. 64% of Apple product users tend to have college degrees. We can say that the apple market is wealthier, more educated and older than the rest of the cell phone users as the company offers premium service.

Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life.

In just 7 years, Apple has dominated with over 60% of the total smartphone industry.

After the 2015 freefall of their stock value, there are some definite stormy clouds on the horizon. A majority of Apple’s target demographics admit that their loyalty is blind to the brand. Only about half of iPhone users say they’re impressed with their phone. Windows phones actually outsell the iPhone in two dozen countries.

Who Are the Best Customers for Apple?

• 54% of consumers who purchase an iPhone say that their last phone was also an iPhone.
• 1 in 4 people say that they’ve purchased Apple products because their friends also had an Apple product.
• For people who have purchased multiple Apple products in the past five years, less than 30% say that the iPhone is the best phone on the market today.
• Just 0.3% of people in a recent survey stated that the interface created by Apple is the reason why they prefer the brand’s products.
• The average household income for Mac owners is $98,500.
• 2 out of every 5 Mac owners is younger than 34.

Apple is a premium brand that is associated with a premium income level. It’s a brand that everyone may want, but not everyone can afford. For this reason, the best customers for Apple tend to be younger and wealthier, so Millennials tend to be the next preferred targeted demographic after teenagers. Millennials are hooked into technology like no other generation, exploit the benefits Apple can provide, and this leads to more wealth for them and more sales for Apple.

Why Businesses And Educators Are Attracted to Apple

Apples Target Market Apple Inc.    Case Study 2018

• Owners of iPads, when compared to users of laptops or desktops, place larger orders when shopping online.
• Users of iPhones place larger orders than those on Android and Blackberry devices.
• Apple users who shop for travel options online may spend as much as 30% more per night for rooms and other travel needs when compared to other users.
• Apple owners are about 50% more likely to have arranged an online travel purchase within the last month.
• One-third of Apple’s retail sales went to a household that earned at least $100,000 in the previous year. At the $125,00 salary level, Apple’s target market demographic is overweight by a 4:1 basis when compared to Android products.
• People who own Apple products tend to be more urban, have a college education, and follow technology news on a regular basis.
• The average Apple target customer will state that they are addicted to digital devices and use an Apple product to help them maintain a professional or managerial position.

With Apple, the value proposition that is being offered is the key point that each targeted demographic must consider. The iPhone only costs about $50 to produce, for example, but with cellular providers not subsidizing the phones any more, this means the average consumer will be forced to shell out about $650 to get an updated model each year. This limits the number of people who will ultimately see the value of owning such a device when a household could purchase 4 Chromebooks and still spend less than 1 iPhone.

The Trends of Apple’s Target Market Demographics

• Men outnumber women on a 2:1 basis when it comes to purchasing Apple products.
• The average age of an Apple customer is 35-44.
• 1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple product at some point in the next 6 months.
• Apple users are 94% more likely to be affluent than others who utilize mobile devices on a regular basis.

Apples Target Market Apple Inc.    Case Study 2017

Apple has done an excellent job at database marketing for their new products and services. The Apple app store routinely sells more than $1.5 billion worth of downloads annually. As long as the core customer base is still intrigued by Apple and its new products while being able to maintain their own wealth, then this record-setting brand can still look forward to a bright future. If those Apple target market demographics change, however, the storm clouds that seem to always be on the horizon could turn dark and gray.

Apples Target Market Apple Inc.    Case Study -